Jason Knight: The right tool that eliminates digital marketing waste | Ford CEO Jim Hackett’s plan to Wall Street: Fewer models, more electric cars | Four vehicles American car buyers loved in September

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On today’s CBT Newscast for Tuesday, October 10th, 2017:

Jason Knight: The right tool that eliminates digital marketing waste
Your dealership spends a fortune every month on digital advertising and then hopes and prays it works. Jason Knight, COO and Co-Founder of LotLinx, says the stress that comes with that can be eliminated once your dealership finds the right tool that eliminates all the guesswork out of your digital marketing plan. Watch Now

Ford CEO Jim Hackett’s plan to Wall Street: Fewer models, more electric cars
In a message last week to reporters, stakeholders, and customers, Ford President and CEO Jim Hackett recognized that in order for the automaker to stay competitive in today’s automotive landscape, several things needed to happen including the company cutting costs of $14 Billion: $10 Billion of that for material costs, $4 Billion for engineering expenses. Read More

Four vehicles American car buyers loved in September
If this year hasn’t convinced your dealership that crossovers, SUVs, and trucks continue to dominate the showroom floor, take a look at the list of four vehicles that American car-buyers loved in September according to USA Today. The Toyota Rav4, Nissan Rogue, Ford F-Series, and Chevy Silverado all led the pack in September. Read More

 

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