Today on CBTNews.com – Monday, November 11th, 2019:
Dennis McGinn and Jon Burkeen Discuss the Best Ways to Manage Your Recon Process
I’m very excited to have in our studio, Mr. Dennis McGinn, founder and CEO of Rapid Recon. He’s brought with him Jon Burkeen, Corporate Velocity Manager at Hudson Auto Group out of Charleston, South Carolina. Watch Now
Four Ways Your Dealership Can Use a Sales Funnel
The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel” tossed around. It may sound technical, but it is simply the path that businesses guide customers through to get to a sale. Each part of the funnel is filled with touchpoints that move customers deeper into the “funnel.” Read More
What the Baby Boomer Buyer Expects from F&I
There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know how to sell to the second-biggest group of car buyers…the Baby Boomers. Widely looked at as the generation born between 1945-1964, they are still a strong car buying generation that has ample resources and credit to buy vehicles as well as the experience of decades of prior car purchases to draw from. They know what they want, and they have been-there-done-that when it comes to the dealership experience. Read More
