Today on CBTNews.com – Monday, May 13th, 2019:
Avoid These 5 Outdated Practices to Gain Your Customer’s Trust – Joseph Michelli, NYT Best-Selling Author
Every dealer knows that providing clients with an excellent customer experience is the easiest and fastest way to win their loyalty. And while there are many strategies out there to help you build a great customer experience, there might also be negative habits going on, that you don’t even realize. On today’s show, we welcome back Joseph Michelli, customer service expert and New York Times best-selling author, to talk to us more about identifying and changing the habits that hold your dealership back. Watch Now
Skip the Jargon When Selling Cars
Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can be to tone down the jargon when they’re asked questions. There’s something about jargon that provides a small endorphin rush in some. For one, there’s the veneer of sophistication that it lends to what’s being said. Language also fosters a powerful group identity. Read More
Five Ways to Figure Out What Social Media Platform is Right for Your Dealership
A robust social media strategy can boost the marketing efforts of any dealership. However, you have to be aware of the amount of time needed to produce content, engage customers, and turn followers into car buyers. Each platform has its pros and cons, but as long as you are aware of the resources available and the limitations of your staff, then a decision can be made regarding the selection of the best social media platform. Read More
