Week In Review: The Importance of Evaluating Your Dealership’s Marketing Team and Ad Spend | CADA’s Tim Jackson on Fuel Efficiency Standards, Warranty Reimbursement, and More | VADA President Don Hall on How Retail Auto Needs to Change in Order to Attract Top Tier Talent

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CBT News Week In Review for Friday, March 15th, 2019:

newscastHow the Integration Between Lyft and Xtime Can Benefit Your Dealership – Matt Schwartz, Sr. Director of Strategy for Cox Automotive
Cox Automotive just announced plans to integrate Lyft’s ride-sharing service with their service experience platform, Xtime. This partnership will elevate an area of business becoming increasingly important to dealers as service revenue now accounts for 49 percent of dealership profits, according to NADA researchers. Here to tell us what this integration means for dealers and consumers is 
Matt Schwartz, senior director of strategy and managed services at Cox Automotive. Watch Now

newscastThe Importance of Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch, PCG Digital
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership’s marketing team and spend. They tackle questions like ‘who should make up the marketing team?’ and ‘what should I try to accomplish with every campaign?’. You won’t want to miss this interview. Watch Now

newscastPresident of CADA Tim Jackson on Fuel Efficiency Standards, Warranty Reimbursement, and the Innovative Dealer Summit
There’s been a lot on the agenda for dealer associations to contend with so far this year. On today’s show, we take a look at Jim’s recent conversation with Tim Jackson, president, and CEO of the Colorado Automobile Dealers Association. They discuss Colorado’s fight for lower fuel efficiency standards, warranty reimbursement, and the Innovative Dealer Summit happening later this month. Watch Now

newscastHow Retail Auto Needs to Change in Order to Attract Top Tier Talent – Don Hall, VADA
Every dealer knows there are ways in which the auto industry needs to change in order to attract talented employees, especially women. On today’s show, we check out Jim’s recent interview with Don Hall, president and CEO of the Virginia Automobile Dealers Association. In addition to talking about recruitment, Don and Jim discuss federal changes in gap insurance and other big agenda items for 2019. Watch Now

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