Today on CBTNews.com – Tuesday, July 2nd, 2019:
“Auto Dealer Live”: How David Villa’s Savvy Podcast Promotes Positive Industry Change
CBT’s Jim Fitzpatrick spoke with David Villa, host of the “Auto Dealer Live” podcast and CEO if iPD. With over 20 years of Auto Industry experience, David decided to share his expertise with others by starting “Auto Dealer Live” 7 years ago. The show facilitates productive discussions about topics like industry standards, sales training, and company culture just to name a few. David and his co-hosts work to bring together auto retail’s leading industry players in an effort to inspire positive change.. Watch Now
Next Generation of Dealers Wants to Hold onto Dad’s Legacy, Not His DMS
For some auto dealers, Father’s Day is more than an opportunity to celebrate Dad. It’s a chance to celebrate the man who brought them into the auto business, someone they still may work with daily. When dealerships stay in the family, the next generation has the opportunity to maintain that legacy. But it doesn’t mean having to do everything the way Dad did it. For some, it means moving away from Dad’s DMS and toward a provider and technology that works better, all the while staying true to the roots that planted you in the dealership in the first place. Read More
Customer Rewards Programs: Do They Work?
The short answer is “yes.” The long answer is “yes, but…” As in, yes, customer rewards programs work, but they often aren’t working up to their potential. This means businesses could be missing out on the rewards that loyalty and incentive programs could bring. Read More