Today on CBTNews.com – Monday, July 2nd, 2018:
Finding Long-Term F&I Success through Transparency – Dan Mason, Brandon Steven Motors
Our guest today on the CBT Automotive Network has enhanced and transformed his dealership group’s finance and insurance department, but shining the spotlight where more focus was needed. Dan Mason, corporate platform finance director at Brandon Steven Motors, shares how updating all training methods and techniques can really make a positive impact at your dealership. Watch Now
Do You Have A Yelp Problem?
How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at the dealership. Star ratings, like the ones you’ll find on sites like Google+, Yelp, and Facebook, are crucial to your marketing reputation. Read More
3 Types of F&I Managers & How They Can Help or Hurt Your Store
Most dealerships have anywhere from 2 to as many as 6 F&I managers depending on volume. When you have that many (or that little), how do you know you are hiring the right F&I professional? What are the common types of F&I managers and what should you look for in the ones you have on staff now? The industry is going through a colossal shift and it’s more important than ever to make sure that the professionals you have in place are helping your dealership, not hurting it. Profit is everything, but you can’t lose sight of how this critical position is. Read More