When Volvo launched its “Care by Volvo” subscription plan, Californian dealers were concerned about the automaker bypassing franchisees to sell directly to consumers. Brian Maas, president of the California New Car Dealers Association (CNCDA) took action on behalf of the state’s dealers. Brian took some time to talk with us about the association’s most recent win.
“The DMV agreed with most of the allegations we made that Volvo was illegally competing with their dealers,” says Brian. “That the subscription was in fact a lease, that they failed to notify the board of the franchise modification based on the program they set up. In a public hearing earlier this month, Volvo announced that they had suspended the Care by Volvo program in California; we’re the only state that is true.”
Upon suspending this subscription program in California, Volvo announced the possibility of a re-worked ‘2.0 version’ of the program which Brian says his team is watching very closely. Brian and Jim also discuss the continuing recovery from COVID-19 in California as well and new car supply challenges and racial equality protests.
For more great insight from Brian Maas, be sure to watch our entire interview above.
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