Brian R. Bates is President and CEO of Holman Consumer Services. He started his career as a service writer intern at Holman Ford and completed an internship as an ASE-certified...
Getting to a customer first when it comes to leads is important, but being best is what seals the deal. Hear David's explanation on today's Tip of the Day.
On today's CBT Newscast for Tuesday, May 23, 2017:
Digital Marketing Best Practices with Google's James Reutershan
Fitzpatrick sits down with James Reutershan, Strategy Development Manager for US Automotive at Google, to discuss...
On this week's edition of the Weekly Tune-Up, Becky Nixon goes over how sending a video to your customers could be more beneficial than a photo or email and discusses other...
On a recent visit to Sonic Automotive’s new EchoPark dealership, Joe had the pleasure of speaking one-on-one with Jeff Dyke, Executive VP of Operations for Sonic. Jeff told Joe how...
Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and radio ads. While the classic ways...
If you haven't realized that the love of SUVs and crossovers by customers is here to stay, even brands like Lamborghini are finally figuring out how vital it is in...
We all know how important follow-up is. It could be the one deciding factor that helps make your dealership a top of the line store. Here are five secrets to...
Fixed ops is a big topic, so are you marketing your fixed ops department the right way? Glenn Pasch has several suggestions on improving the marketing.
On today's CBT Newscast for Monday, May 22, 2017:
How does Sonic Automotive handle inventory? – Interview with Jeff Dyke
On a recent visit to Sonic Automotive’s new EchoPark dealership, Joe had the...