Mark Fields is ousted as CEO and will be replaced by Jim Hackett (former CEO of Steelcase). Hackett joined Ford’s board in 2013. He stepped down from the board in March of...
To Oscar Gutierrez, electric cars are a “no-brainer.”
“Like, seriously,” he said, his arms outstretched, an incredulous look on his face. “You can drive and not use gas. The state gives...
The auto industry works hard to understand consumers, including why, where, when and how they shop.
The problem is consumers keep changing the rules. Today, multi-device, multi-touch shoppers are relying on...
Most of you use some sort of Facebook campaign, but Facebook isn’t like Google AdWords. Facebook has a different audience. See what Brian suggests for differentiating your ad campaigns in...
Becky invites Noel Walsh, CEO of NW&A Sales Training, back on the show to go over how you can be sure that your team is implementing what they learned after...
Stakeholders in a company aren't just those who invest in the stock of the brand you sell, but it's also those who invest in your dealership in other ways like...
On today's CBT Newscast for Friday, May 19, 2017:
Why Valuing Every Stakeholder Impacts Your Dealership
Stakeholders in a company aren't just those who invest in the stock of the brand you...
You're only as strong as the team that supports you. And many of today's corporate teams are made up of Millennials.
When it comes to recruiting and retaining Millennials, there are...
You don’t have to be BFFs, but They Must Like You
All of us who truly want to serve our customers are looking for ways to create rapport with them that...
How important are online reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust...