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Pre-Roll Video Must Be Part Of Your Marketing Arsenal

Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more and more companies in more and more verticals become aware of these benefits. Does your dealership utilize online video in its advertising strategy? If not, then now is the […]
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Effective Dealership Video Is As Close As Your Smartphone

Employees can both conceive and shoot very targeted marketing video, without a big investment in camera equipment. BY LAURA MADISON In 2015, car buyers are...

F&I And Sales On Same On Same Online Platform

If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous. BY PETE MACINNIS Today’s digital shoppers expect a...

SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly

A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by...

Phone Skills Remain Critical In An Era Of Digital Marketing And Online Leads

Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection...

3 Tips to Strengthen Your Dealership’s Web Presence

Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership. BY ZACH KLEMPF Dealerships...

The Next Wave of Digital Marketing

CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE Digital...

Using Customer-Centric Websites to Boost Sales

Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI Dealers hear a great deal about...
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