AutoNation Takes Car Shopping to New Heights

mike jackson

With car shoppers more savvy then ever, the dealer model is being turned on its head.

The traditional car-buying experience of going to three or four dealerships, kicking tires and getting wined and dined by a series of sharply dressed salesmen is going the way of the travel agent and the video rental store.

Dealerships will still exist, for sure, but how customers are treated and the way sales staffs work are being fundamentally altered by rapidly evolving technology and customers who are more knowledgable than ever.


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