Becky Chernek: What are the “fundamentals” when it comes to F&I?

f&i fundamentals
Remember those things you used to do? The little things that mattered to customers? The things that showed you truly cared about what customers liked and wanted? For F&I customers, Becky Chernek, host of the show F&I Today, says those things still matter, but some people aren’t sure what those things are.