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Auto Industry Steps Up for Customers in COVID-19 Fight

In times of hardship, the auto industry has often been a shining beacon for their fellow citizens. Carmakers and car dealerships alike embrace their social responsibility, making the world a better place through their actions.

In the midst of a bleak time in America’s history, it’s been proven once again. These are a few stories to remind you that there are still good people in the world, and especially our industry. 

Free Rental Vehicles for Deliveries at Red Rock Fordauto industry

In Williston, North Dakota, a Ford dealership is doing what they can to help keep necessities moving in their neighborhood. Red Rock Ford is offering some of the vehicles in their inventory to be used by local restaurants and retail establishments for deliveries. As many as 30 vehicles have been designated for their fleet of loaners, and completely free of charge.

JC LaBar is the General Manager at Red Rock Ford. According to him, the dealership wanted to do something impactful to help the community in the middle of the coronavirus battle. The fleet of used vehicles will be used by independent drivers and local businesses to deliver for restaurants, pharmacies, grocers, and other essential businesses.

All that’s required by drivers is a signed rental agreement and a valid driver’s license, plus full insurance coverage. They can pick up a rental vehicle in the morning and return it in the evening with no charges or fees associated with the program. 

Volkswagen Offering Financial Assistance for Loaners

The largest carmaker conglomerate in the world, Volkswagen Group, is making it possible for dealers to serve their communities. VW is offering dealers a daily stipend to offset lease and fuel costs for loaner vehicles to be used as delivery vehicles in their neighborhoods.

With more than 7,000 vehicles designated as loaners in their 600-plus American dealerships, it’s an applaudable response. The strategy details that a dealership employee will pilot the vehicle, performing the pickups and deliveries as requested. It eliminates the need for groups or individuals to find personnel to drive – a resource already stretched thin.

“Since this pandemic began, our dealers have been quick to react to support those in need within their local communities,” said Saad Chehab, Volkswagen Senior Vice President of Marketing. “We are announcing our brand’s financial contribution to those efforts across the entire dealer network and giving them the support to do even more. So if you happen to see a Volkswagen Atlas driving by marked with “Community Driven” on its side, know it’s driving for a great cause.”

auto industryMaryland Dealer Paying Car Buyer’s Bills

Alex Perdikis, President and Owner at Koons of Silver Spring in Maryland took to social media to announce how his dealership is helping the community. Anyone who purchases a new Ford, Lincoln, or Mazda vehicle from them at this time will receive relief payments from the dealership toward their rent, mortgage, or lease for their home or office. The amount provided is up to $1,500 per month for two months for a total value of $3,000.

The video posted on YouTube does not mention an end date for the promotion but Perdikis does state that the offer is in addition to Total Confidence Pricing and factory incentives. He emphasizes that the $3,000 per vehicle comes “directly from our team to your family as a way to help weather this storm.”

Jason Unrau
Jason Unrau
Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.

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