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Ford drives a lifestyle brand growth strategy

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Launching off its successful Bronco and Mustang Mach E, Ford wants to expand the brand that once partnered with Versace to sell $1,135 Ford branded hoodies. To help move that along, Ford created a global brand merchandising director role for Alexandra Ford English, the great-great-granddaughter of Henry Ford. This type of marketing campaign isn’t something […]
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production

Carmakers scale back production further on semiconductor shortage

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Halfway around the globe in Malaysia, COVID-19 cases have spiked badly in the past five weeks, and daily case counts in the nation of around 32 million have been surpassing 20,000 consistently. At least one Malaysian semiconductor chip supplier has been asked to shut their doors for the week by the government due to an […]
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self-driving

NCOA and Volkswagen release results of self-driving study 

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The National Council on Aging (NCOA) and Volkswagen Group of America have announced the results of an online survey they conducted together with the goal of finding out how older adults feel about self-driving technologies and various alternative transportations like self-driving ride-hailing (SDRH) services. Older drivers tend to have a bad reputation, but the National […]
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microchip shortage

How the microchip shortage is progressing

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Like most industries, the auto industry has continued to grapple with the effects of the pandemic while trying to find ways to overcome them. Despite revamped planning and operations, many automakers are still being impacted by the detrimental semiconductor microchip shortage that is delaying and canceling the production of thousands of vehicles. Microchips are also […]
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Toyota

Toyota unseats VW as world’s best-selling automaker

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Toyota has regained their position as the best-selling automaker in the world for 2020. Despite obviously challenging circumstances over the past year, Toyota managed to sell 9.5 million units worldwide in 2020, surpassing Volkswagen’s 2020 sales of 9.3 million vehicles.  The achievement marks the first time in five years that Toyota has claimed the title of best-selling […]
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vehicle

CBT automotive newscast: September 25, 2020

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Today’s Featured Interview: Volvo Car USA makes long-term investment in auto technicians with new program Technician tools can be a huge expense to someone early in...
auto industry

CBT automotive newscast: September 9, 2020

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Today's Featured Interview: Capitalizing on the rise in consumer demand for service - Jeff Cowan If dealers are not having record-breaking months in their service...
dealers

CBT Automotive Newscast: September 1, 2020

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Today’s Featured Interview: Annette Sykora Shares Her Journey in Automotive and Becoming NADA’s First Chairwoman Women continue to gain prominent leadership roles in automotive as the industry continues to evolve. Annette Sykora joined our show to talk about her journey in the industry. Annette was the first female to hold the role of Chairwoman for […]
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auto industry

Auto Industry Steps Up for Customers in COVID-19 Fight

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In times of hardship, the auto industry has often been a shining beacon for their fellow citizens. Carmakers and car dealerships alike embrace their social responsibility, making the world a better place through their actions. In the midst of a bleak time in America’s history, it’s been proven once again. These are a few stories […]
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electric cars

The Race Towards Electric

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It’s becoming clearer and clearer that we’re at the start of an electric revolution. Fluctuating fuel prices increased environmental protection efforts, and new technology are all pointing toward a bright future for electric cars. It feels like every day there is yet another announcement from a leading brand about their expansion into electric vehicles. It’s […]
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