Auto group President says Millennials want 5 things


John Garff, president of a 52-store Salt Lake City-based dealership chain that took in $4.3 billion last year, lists what Millennial car buyers want from a dealer: Convenience, transparency, technology, a positive experience and simplicity.

“These items come up in any research you see,” he says. He then adds: “But don’t we all want the same thing?”

Read More: Wards Auto