Home Authors Posts by Kristine Cain

Kristine Cain

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Kristine Cain is a freelance writer who loves the car business, hiking long trails, and the Steelers (not necessarily in that order). After finishing a degree in psychology at George Mason University in Virginia, she got her first taste of the dealer world working in the service department of a high volume Honda store. Warned early on that the car business would ‘get in her blood’, it did and Kristine made the leap into F&I departments at several stores around the Washington DC area and later to an automotive information company in dealer sales. A veteran of over 20 years in B2B sales to dealers, she leverages that knowledge to help write within the dealer market. Kristine lives in Holly Springs, NC with her husband and family.
subprime

3 Tips for a Smoother Subprime F&I Experience

If your dealership works in the subprime space at all, you already understand the challenges that come with these deals. Tighter restrictions on payment,...
F&I

3 Hot F&I Topics for 2019 and Tips to Be Ready Now…

As 2018 draws to a close, dealerships already have an eye on the potential issues that could be facing them in the new year,...
credit life

Credit Life & Accident Insurance – Still Worth Selling? Yes.

Back in the good ol’ days of F&I (we’re talking 70’s and 80’s specifically here), one of the more profitable and popular products a...
F&I

Dealing with Higher Interest Rates – 3 Tips to Help F&I Weather the Storm

Dealers seem to be getting a lot of bad news these days. Tariffs threatening to increase the prices of new cars, sales slowing down,...
menu

The Advantages of Selling Beyond the F&I Menu at Your Dealership

Back in the 1990’s, menu selling was becoming an accepted way to make it easier for the F&I managers to be able to present...
F&I

Get Back to Basics with These 5 Best F&I Practices

F&I products, selling techniques, and technological tools have all undergone a seismic shift in the last 30 years. Gone are the 4 squares, the...
f&i

3 Common F&I Problems & How to Solve Them

In any dealership, there are going to be problems. Low unit sales, bad CSI, personnel issues…the list can go on and on. But when...
buyers

How a Softer Approach with Millennial Buyers is Best

If there was any age group in America that gets a bad ‘rap’, it’s Millennials. It seems like everyone has an opinion about the 20-35...
F&I

Looking to Recruit More Women in F&I? Good Idea…

In many of the dealerships I worked in years ago, there simply were not many female F&I managers. I was the rare exception at...
f&i

6 Surprising Stats For F&I Managers That Can Help You Sell More Products

F&I managers are immediately at a selling disadvantage compared to the other profit centers in the dealership. They have to sell the products and...
video

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force...

On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...
service

5 Tips and Strategies for an Effective Service Department Mentoring Program

Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
hiring process

Why Your Dealership Needs to Review Its Hiring Process

When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Subaru Dealer Adam Arens on How Digital Retailing Can Help the...

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...