Jason Unrau

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Jason Unrau is CBT Automotive Network's Online Editor. Jason is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
EV

How Auto Dealers Can Prepare for the EV Uptick

2019 was a big year for electrification at the Geneva International Motor Show with dozens of all-electric vehicles and hybrid models creating quite the stir. Sadly, the 2020 Geneva Motor Show has been cancelled but many more EVs were set…
auto retail

What the Internet of Things Means for Dealerships and Auto Retail

A quick look is all it takes to know that vehicle technology has taken huge leaps in recent years. Bluetooth, Apple CarPlay and Android Auto, GM’s OnStar, and dozens of other technologies have made vehicles part of our ‘network’, not…
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily as effective as it is today. What makes it even more important is that, according to…
future

Tech Trends that Signal the Future of Automotive Retail

It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century or so. Then, within the past two decades or so, tech advances are being developed at…
DMS

How Your Dealership Can Best Utilize its DMS

A car dealer’s DMS system, or Dealer Management System, is a treasure trove. In its seemingly limitless functions, personnel make the cogs of the dealership wheel turn.  But what makes a good DMS system, and how can a dealership make…
voice search

How to Make Google Voice Search and PPC Campaigns Work for Your Dealership

Advertising is a significant investment for most car dealerships, rolling the dice with monthly ad spends in the thousands of dollars per rooftop. Many are just emerging from traditional ad methods to ‘test the waters’ with modern campaigns like online…
live chat

Why You Need a Live Chat Feature on Your Dealership’s Website

If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen and can seem irritating when you’re still high in the…
data privacy

The Ins and Outs of Consumer Data Privacy in the Dealership

Handwritten deals and rows upon rows of file folders are slowly giving way to new data management techniques, largely digital. 5G connectivity along with AI and connected vehicles creates a monumental challenge for protecting consumer data. Twenty automakers have committed…
technicians

Three Options to Recruit Techs During the Shortage

The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or to retire, only 39,000 new techs are coming out of vocational schools. If the shortage hasn’t…
AI

AI: What Every Dealership Needs to Know About This Industry Game-Changer

Artificial Intelligence is no longer relegated strictly to Sci-Fi movies or futuristic dreams. It doesn’t look like a silver boy-shaped robot, but AI is firmly embedded in the mainstream, and that includes automotive. The applications for AI in the auto…
employees

How to develop employees if you cannot promote them during COVID-19

Considering all the ways the COVID-19 pandemic is likely impacting your dealership, it may be a stretch to think about offering a promotion to your all-star staff members. It may not be in the front of your mind, but it…
vehicle

Tips for effective vehicle merchandising and marketing – Part 2

Customers Don't Always Come Through the Front Door As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's no single entry that you can control. Links that drive the person to the site…
safety

Seat belts could be recalled after altered safety data discovered

The Japanese government has told automakers to prepare for recalls after Joyson Safety Systems Japan’s seat belt safety testing data was found to be altered. Japan’s authorities reported that as many as 9 million seat belts “do not meet quality…
video

5 of the biggest issues facing the F&I office today and how to cope...

F&I departments are facing a unique set of challenges in today’s marketplace. While many dealers have recently made strong investments in digital retailing due to the COVID-19 pandemic, the digital push has made many dealers wonder how digital retailing will…

NAMAD lends a hand to minority dealerships with digital marketing training 

With digital retailing becoming more valuable to dealerships than ever before, it’s important for dealers to have every resource necessary to meet the changing demands of the market. This is why the National Association of Minority Automobile Dealers (NAMAD) is…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…

How car dealership leaders can create more growth opportunities for people...

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Damon Lester, president of the National Association of Minority Automobile Dealers. Diversity and inclusion have been age-old issues for…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…