Jason Unrau

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Jason Unrau is CBT Automotive Network's Online Editor. Jason is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
trends

Trends that Will Shape Your Dealership’s Future, Whether You Like It or Not

Aside from the prevalence of flying cars and hoverboards Marty McFly used, ‘the future’ is happening. Innovators dreamed of a world with cars that...
dog-friendly

Why A Dog-Friendly Dealership Design Is Moneywise

Saturday is National Dog Day. You might wonder how that makes any sort of difference to your dealership, especially if you aren’t a dog...
loyalty

Cutting Edge Dealership Loyalty Programs

In car sales, J.D. Power’s 2016 New Autoshopper Study shows that more than 90 percent of car shoppers visit online sources when searching for...
Online Retailing

How Online Car Retailers are Changing the Sales Process

They understand their customer, and it’s resonating. Some dealerships have acknowledged that growth comes through evolution, and embrace what the industry’s statistics are saying....
Tesla

Taking a Tip from Tesla – Build Hype and Take Deposits with Limited Releases

On July 28th, the first 30 customers received delivery of their Tesla Model 3. It’s a model of success for the beleaguered electric car...
small dealers

Can Small Dealers Offer High-Quality Valet Service Too?

Franchised or not, customer vehicle pick-up and delivery is a growing service. But can small dealers keep up with large dealer groups in convenience? The...
small dealers

David vs Goliath: How Small Dealers Can Compete with Large Dealer Groups

Acquisitions are announced on a frequent basis. In 2016 alone, Penske Automotive Group added 31 stores to their group. Herb Chambers Companies acquired 23...
Self-Driving Car

Self-Driving Car Legislation in the Works, Could Be Unveiled this Month

Republicans are expected to unveil detailed bills later this week to support development of self-driving cars. Included in the soon-to-be-proposed legislation are regulations that...
virtual reality

A Virtual (Reality) Showroom: The Car Buyer’s Experience Explored

It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3...
technology

What is the Future of Technology in the Dealership?

A survey conducted by AutoTrader recently has identified that 42 percent of car shoppers use more than one device to research their new vehicle....
EV

New EV Competitors Try to Dethrone Tesla

The EV market has been dominated by Tesla in 2020, with little resistance from any other company in the market. However, Elon Musk’s auto...
paul whitevideo

4 Principles Business Leaders Need to Motivate Their Staff – Dr. Paul White

Unifying your team under a strong company culture and value system is crucial to building a successful, functioning business. This means, employees today need...
Hilary Haronvideo

CA Dealer Hilary Haron on Facing Inventory Concerns and Encouraging Women to Work in...

As one of the earliest hotspots of the COVID-19 outbreak in the U.S., the state of California adopted some of the strictest business regulations...
General managervideo

3 Items a First-Time General Manager Needs to Focus On – Shawn Hays

On today’s show, we welcome back Your Car Guy, Shawn Hays, General Manager at Carter Myers Colonial Chevrolet in Richmond, Virginia. This is Shawn's...
servicevideo

4 Disciplines that Create a Standard of Accountability in the Service Drive

In almost every state across the U.S., dealership service departments were considered essential services and allowed to remain open throughout the COVDID-19 pandemic. With...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...