Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
Every person that works in a dealership environment has an impact on your sales. Parts counter sales, service department repairs and maintenance, and, of course, new and used vehicles sales...
The automotive marketplace is an ever-changing environment, one that’s heavily affected by a dealership’s surroundings and presence. Formerly, a dealership’s reputation was built mainly through word of mouth and influenced...
A sales position isn’t easy, so don’t settle for low-quality applicants
In the 2016 NADA Dealership Workforce Study, it’s noted that sales department turnover is 67 percent annually. Of that 67...
At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than that, and for good reason. The...
The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is a customer experience. Look at the...
The statistics have been consistent for the past several years. Salesperson turnover rate was 67 percent in 2016 overall with non-luxury brands experiencing a 72 percent churn rate. That number...