Home Authors Posts by Jason Unrau

Jason Unrau

91 POSTS 0 COMMENTS
Jason Unrau is CBT Automotive Network's Online Editor. Jason is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
service department

Are Service Department Hours in Line with Customer Needs?

Call tracking and lead management provider, CallSource, analyzed 106 million inbound phone calls to dealerships over three years. Of those calls, more than three-quarters...
50

Hiring 50-Plus Staff in Auto: Bucking the Recruitment Trend

In today’s age of diversity and non-discrimination, mature working-age employees are often still caught in the crosshairs. Research by non-profit public interest publisher ProPublica.org,...
hearing protection

Tips to Protect Hearing at the Dealership

World Hearing Awareness Day is March 3 each year, a day to raise public awareness on how to prevent deafness and hearing loss as...
coronavirus

Is Coronavirus Affecting North American Auto Retail?

Respirator masks are selling out on store shelves, Amazon, and eBay. Worldwide, people are stocking up on basic necessities and preparing for the possibility...
capitalize

Four Factors for the Spring Sales Surge and How to Capitalize

The cool weather is giving way to longer days and warmer temperatures. Car salespeople are looking forward to a new season: spring sales season....
EV

How Auto Dealers Can Prepare for the EV Uptick

2019 was a big year for electrification at the Geneva International Motor Show with dozens of all-electric vehicles and hybrid models creating quite the...
auto retail

What the Internet of Things Means for Dealerships and Auto Retail

A quick look is all it takes to know that vehicle technology has taken huge leaps in recent years. Bluetooth, Apple CarPlay and Android...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
future

Tech Trends that Signal the Future of Automotive Retail

It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century...
DMS

How Your Dealership Can Best Utilize its DMS

A car dealer’s DMS system, or Dealer Management System, is a treasure trove. In its seemingly limitless functions, personnel make the cogs of the...
Bernie Moreno

Seven Ways to Maintain a Positive Outlook When Living in Uncertain Times

A lot of unknown elements are challenging us and will continue to for the next few weeks. Not only are there health concerns facing...
Remarketingvideo

Force Marketing CEO John Fitzpatrick Discusses Sending a Solid Remarketing Message to Consumers Affected...

As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John,...
Ashley Bellvideo

What You Need to Know About the Paycheck Protection Program and How to Apply...

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome Mr. Ashley Bell, who is the White House Policy Advisor on...
new model

Will New Model Releases and Concepts be Delayed?

On March 29th, the organizers of the North American International Auto Show officially pulled the plug on the 2020 event. Scheduled to run from...
Mark Tewartvideo

5 Pieces of Advice from Veteran Trainer Mark Tewart to Weather the Coronavirus

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Mark Tewart, President of Tewart Enterprises, best-selling author of "How...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...