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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
ridesharing

How Ridesharing Impacts the Automotive Landscape

In 2011, ridesharing appeared on the transportation radar. The service platform was quickly recognized as a disruptor, and it has experienced tremendous growth and...

Carmakers Want Trump to Work with California to Set Emissions Standards

Carmakers Want Trump to Work with California to Set Emissions Standards During a meeting with President Trump in May, a group of automotive industry executives...
Trumps Tariffs

Studies Find Trump Auto Tariffs Will Cut into Economy

The Trump administration is considering a tariff increase to 25 percent on imported vehicles and auto parts intended to bolster the domestic auto industry,...
Trump

Canada Retaliates to Trump Trade Tariffs

The largest trading partner with the United States, Canada, has swiftly promised to match tariffs placed on steel and aluminum imports. As an exemption...
fuel prices

The Correlation Between Fuel Prices and Auto Sales

The automotive retail industry has ebbs and flows, no question. The national and global economies are factors in year-to-year fluctuations, and new model releases...
service department

How to Maximize Profits in Your Service Department

Service revenue has its ebbs and flows just like any other department, but it’s typically less exaggerated. The lows don’t swing quite so low...
Tesla

Tesla Workers Asked to Prove ‘Haters’ Wrong

In a pair of internal memos last week from the heads of engineering and production at Tesla, assembly workers have been asked to ramp...
sedan sales

Why People Aren’t Buying Sedans Anymore

The Toyota Camry’s sales are constant from 2016 to 2017, as are sales for the Honda Civic and Nissan Sentra. But nearly all other...
ev sales

Why the US is Trailing in EV Sales

Volkswagen has committed to 50 new electrified vehicles by 2025. The Chevrolet Bolt is the North American Car of the Year for 2017. The...
workers

What Dealerships Need to Do to Attract the Next Generation of Workers

Baby Boomers are retiring and Gen X-ers in the workforce have past their peak. According to a Pew Research study, Millennials now make up...
jargon

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...
salesvideo

Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis,...

 The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day....
Hugh Hathcockvideo

Hugh Hathcock and Kalah McCoy Discuss Making The Recon Process More Efficient For Dealers

 Hugh Hathcock, CEO, and Founder of Recon Velocity returns to CBT News with Kalah McCoy, Executive Vice President at Recon Velocity. Hugh tells about the...
Michael Roppovideo

What It Takes To Find, Train, and Retain Great Service Technicians – Michael Roppo,...

 On today’s show, we’re pleased to welcome back Michael Roppo, President and Director of Dealer Fixed-Operations Consulting and Training at Automotive Management Resources. Jim...
texting

Why Are Service Departments Still Not Texting?

Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means...

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

Do You Have Skin in the Game?

If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...

Leveraging Video For All Occasions

Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...