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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
service department

How to Maximize Profits in Your Service Department

Service revenue has its ebbs and flows just like any other department, but it’s typically less exaggerated. The lows don’t swing quite so low...
Tesla

Tesla Workers Asked to Prove ‘Haters’ Wrong

In a pair of internal memos last week from the heads of engineering and production at Tesla, assembly workers have been asked to ramp...
sedan sales

Why People Aren’t Buying Sedans Anymore

The Toyota Camry’s sales are constant from 2016 to 2017, as are sales for the Honda Civic and Nissan Sentra. But nearly all other...
ev sales

Why the US is Trailing in EV Sales

Volkswagen has committed to 50 new electrified vehicles by 2025. The Chevrolet Bolt is the North American Car of the Year for 2017. The...
workers

What Dealerships Need to Do to Attract the Next Generation of Workers

Baby Boomers are retiring and Gen X-ers in the workforce have past their peak. According to a Pew Research study, Millennials now make up...
incentive programs

A Step Forward or Backward with Stair Step Incentive Programs?

They’ve been cursed, blamed for sales blips, and looked down on by many dealers, manufacturers, and even retail customers. Yet, stair-step incentives, whether they...
stair-step incentives

Stair Step Incentive Programs Aren’t All Bad

Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers. Programs that reward dealer volume sales, known as...
car sales

The Effect Stair Step Programs Have on Small Dealers

A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume...
f&i

F&I Practices That Won’t Help Your Bottom Line

Transparency, customer-centric: they’re buzzwords that are so overused they are becoming cliché. In the retail automotive environment, there’s still plenty of room for transparency...
car buyers

How to NOT Sell Cars in 2018

Overall US automotive sales slipped ever so slightly year-over-year in 2017. The clientele is out there, ready to buy up vehicle inventory with a...
cybersecurity

Do You Have a Cybersecurity Plan at Your Dealership?

Much the same way you build walls and barriers to protect your physical inventory, you should also be concerned about protecting your network and...
incentives

Attracting Customers with Better Incentives

Negotiating and haggling when shopping for a car can oftentimes be awkward and frustrating, but it is made even more difficult if dealerships are...
ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...
car buying experience

Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
vehicle inventoryvideo

Combating Rising Interest Rates, Managing Vehicle Inventory, and Reducing Your Margin Compression – Brian...

Every dealer knows that as your vehicle assets depreciate, your profit margins begin to shrink. The two major causes of inventory depreciation? Age and...

How Visuals Can Increase Sales in Your Dealership

On this week's episode of F&I Today, Becky Chernek goes over the importance of visuals in your presentation and how you can use video,...

Kerrigan Report: Industry Disruptions and Buyer Community in 2019

On this edition of the Kerrigan Report we are joined by Erin Kerrigan and we learn how car sales came in at a soar of...

Talking Too Much During the Negotiation

 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation...

Do You Have Your “E’s” Turned Up Today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...