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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
pvr earningsvideo

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...
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Online Self-Desking

 Some dealer advocates say “whatever you do, don’t hand over the reigns to the customer.” Becky warns this might not be the wisest thing...
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Which F&I Products Should You Sell Online?

 On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...
F&I managers

Turning Pet Peeves into Positives

Pet peeves. We’ve all got ‘em. They course through our veins and pick at our last nerve. Most of us keep them to ourselves,...
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Ensuring Your Dealership Work-Flow is Aligned with Your Online Sales Strategies

On this week’s episode of F&I Today, Becky Chernek of Chernek Consulting, discusses the ways in which large online retailers have changed the way customers shop. VIDEO...
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Taking Positive Control of Your Attitude

What is it that motivates you? Is it a motivational speaker like Tony Robbins? A certain podcast? On today's Tip of the Day, Becky...
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Help Your F&I Office Perform Consistently with These Key Strategies

On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...
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The Importance of Stopping the Clock

 Things like meeting the customer at the salesperson's desk, or simply shaking their hand, can be essential to your process. On today's Tip of...
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How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience They Want

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...
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Pinpointing Why the Customer Is Saying No

On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment...
road to the sale

Road to the Sale: Selling in the Age of COVID

Why Talk about the Road to the Sale? We (three) have been in the auto business long enough to cultivate a lot of gray hairs...
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The Long-Term Benefits of Business Innovation During COVID-19 – Erik Wahl, Graffiti Artist, Author...

On today's show, we’re pleased to welcome Erik Wahl, world-famous graffiti artist, acclaimed corporate speaker, and best-selling author of Unthink: Rediscover Your Creative Genius. Did...
Dan Thurmonvideo

How to Lead Through Change and Shatter Limitations – Dan Thurmon, Author & CEO...

In today's segment, we’re pleased to welcome president of Motivation Works, Inc., Dan Thurmon. Dan is also a renowned speaker, entrepreneur, acrobat, and the...
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Dave Anderson Discusses the Importance of Creating a High Performing Dealership Culture as We...

In today’s segment, we’re pleased to welcome back Dave Anderson, motivational speaker, leadership strategist, and President of LearnToLead. Last time Dave was on our show, he and Jim...
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How to Perfect Your Dealership’s Customer-Centric Message Through the COVID-19 Recovery – Lisa Copeland,...

In today’s segment, we’re pleased to welcome back Lisa Copeland, founder of Lisa Copeland Global, CEO of Cars Her Way, and host of the...

Building a Culture Around Your Dealership’s Digital Retailing Process

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses how to create a logical environment for your...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...

Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel