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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
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Digital Menus & docuPADs

On this week's episode of F&I Today, Becky Chernek gives her thoughts on digital menus, docuPADs, and how utilizing them properly could help enhance...
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Let’s Talk About Menus

When was the last time you actually looked at your menu? On today's episode of F&I Today, Becky Chernek explains the importance of inspecting...
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Meeting the Customer on Their Terms

  On this week's episode of F&I Today, Becky Chernek talks about how meeting the customer on their terms can improve your interview process and...
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The Dead Deal File

On this week's episode of F&I Today, Becky Chernek explains why dead deals must be dealt with properly in order to prevent problems down...
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Is Overcoming Objections a Lost Art?

  On this week's episode of F&I Today, Becky Chernek discusses whether or not the F&I manager should be using closing tactics with the customer to...
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Retail Balloon vs. Leasing

On today's episode of F&I Today, Becky Chernek discusses whether a retail balloon or leasing is a better choice for the customer.
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The Advantages of F&I Early Intervention

On this week's episode of F&I Today, Becky Chernek invites Pete MacInnis, , to talk about the advantages of F&I early intervention and why...
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Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...
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Subscription Sales

  On this week's episode of F&I Today, Becky Chernek goes over the number of benefits that help you build a better relationship with a...
subprime

Auto Dealers Stack Deck Against Subprime Woes!

Subprime auto loans have been in the headlines over the past couple of years with concern that we are headed into another credit crisis...
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What Can We Expect From Used Car Sales in Q2? Jonathan Banks from J.D....

The used car market has had its fair share of turns and changing trends so far in 2019 and Jonathon Banks, Vice President and...
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Manheim’s Used Vehicle Index: How Your Dealership Can Profit from Current Opportunities – Zo...

Following Manheim's release of the latest edition of the Used Vehicle Value Index, Zo Rahim joins CBT News to discuss current defining factors of...
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Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT” Thompson, Force Marketing

Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan "JT" Thompson, Vice President of Sales...
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Successful Ways To Pitch Your Next Big Idea To The Higher Ups

We’ve all been there when you have a killer idea, the best that you have ever come up with, but when you bring it...
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Advice for Buying or Selling a Dealership

On this week's episode of Kain & Co., David Kain talks to Hal Feder of Murphy Business & Financial Services about what advice he...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...