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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
service contract

Are You Meeting Your VSC Objectives?

I constantly get calls asking about the average service contract penetration in the United States. While it makes sense to measure your production against...
productsvideo

Knowing Your Products Inside and Out

 If you want to sell more products, you have to be knowledgable of the product. On today's Tip of the Day, Becky Chernek explains...
personal informationvideo

Protecting Your Customers’ Personal Information

 When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...
f&i managervideo

Getting the F&I Manager Involved

 On today's Tip of the Day, Becky Chernek talks about the benefits of bringing in an F&I Manager in order to get a second...
in the dark

Keep ’em in the Dark!

For years now, we’ve been operating under the dangerous assumption that keeping our sales staff in the dark will somehow protect the “sacred cow.” Dumbing...
spot

Are You Spot On?

Over the years, dealers throughout the U.S. have gotten away from aggressive spot decisions and re-contracts. I remember when my boss would say, “If...
product offeringsvideo

Examining Your F&I Product Offerings

On this week's episode of F&I Today, Becky Chernek explains why you should take a closer look at your product offerings so you can...
F&I specialistvideo

The Importance of an F&I Specialist

Nowadays, some sales managers are submitting deals to the bank directly, assuming that all they're doing is streamlining the process. On this week's episode...
dream teamvideo

The Importance of a Dream Team Concept

 On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...
tensionvideo

Removing Tension Between Dealers and Buyers

On this week's episode of F&I Today, Becky Chernek talks to Michael Jarman, Co-Founder and CEO of TurboPass. Becky and Mike talk about how...
Dave Andersonvideo

Dave Anderson Discusses the Importance of Creating a High Performing Dealership Culture as We...

In today’s segment, we’re pleased to welcome back Dave Anderson, motivational speaker, leadership strategist, and President of LearnToLead. Last time Dave was on our show, he and Jim...
auto dealers

Hometown Heroes, We Want to Hear Your Stories!

Auto dealers are always ready to lend a hand. That’s been proven time and time again from the moment the COVID-19 shutdown began through...
sales

Consumer Sentiment in Auto Industry Improves in May, But Still Less than Optimistic

The second half of the month of May demonstrated that the auto industry is moving toward a smooth recovery, according to the Auto Market...
Paul Dalyvideo

Why Dealers Should Utilize This Time to Re-set and Re-focus Their Strategies – Paul...

On today's show, we’re pleased to welcome back Paul Daly, Founder and CEO of Congruent Story, and host of the popular “Clarity Compressed” podcast....
Shasta Nelsonvideo

Cultivating Healthy Remote Work Relationships with Employees and Co-Workers – Shasta Nelson, Business Relationship...

On today's show, we’re pleased to welcome Shasta Nelson, leading expert on friendship and healthy professional relationships. Shasta is also an acclaimed keynote speaker...

Building a Culture Around Your Dealership’s Digital Retailing Process

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses how to create a logical environment for your...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...

Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel