TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


About: Becky Chernek

attitude

Taking Positive Control of Your Attitude

- February 6, 2020
What is it that motivates you? Is it a motivational speaker like Tony Robbins? A certain podcast? On today's Tip of the Day, Becky Chernek talks about taking control of...
Becky Chernek

Help Your F&I Office Perform Consistently with These Key Strategies

- January 28, 2020
On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a consistent basis. It may surprise you...
stopping the clock

The Importance of Stopping the Clock

- January 27, 2020
 Things like meeting the customer at the salesperson's desk, or simply shaking their hand, can be essential to your process. On today's Tip of the Day, Becky Chernek discusses the...
tesla

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience They Want

- January 21, 2020
On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations and building brand loyalty. VIDEO TRANSCRIPT:  Becky Chernek:...
customer

Pinpointing Why the Customer Is Saying No

- January 14, 2020
On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment and says no, no matter what...
service contract

Are You Meeting Your VSC Objectives?

- January 9, 2020
I constantly get calls asking about the average service contract penetration in the United States. While it makes sense to measure your production against the average, when it comes to...
products

Knowing Your Products Inside and Out

- January 6, 2020
 If you want to sell more products, you have to be knowledgable of the product. On today's Tip of the Day, Becky Chernek explains why you must give a solid...
personal information

Protecting Your Customers’ Personal Information

- December 31, 2019
 When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal information and what can happen to...
f&i manager

Getting the F&I Manager Involved

- December 23, 2019
 On today's Tip of the Day, Becky Chernek talks about the benefits of bringing in an F&I Manager in order to get a second opinion on a deal before finalizing...
in the dark

Keep ’em in the Dark!

- December 20, 2019
For years now, we’ve been operating under the dangerous assumption that keeping our sales staff in the dark will somehow protect the “sacred cow.” Dumbing salespeople down and keeping them in...


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