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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
F&Ivideo

Current Trends in F&I with Assurant’s Chad Ammons

On this week's episode of F&I Today, Becky Chernek sits down with Chad Ammons, Vice President of Global Strategy & Innovation with Assurant. Becky...
processvideo

How Your Process Can Make or Break You

  On this week's episode of F&I Today, Becky Chernek discusses how your process can either make or break you and how you can sell more...
trainingvideo

Implementing New Practices Learned in Training

When you send your F&I Manager to school, you hope that they come back with some knew information that could help the dealership. Becky...
visualsvideo

How Visuals Can Increase Sales in Your Dealership

On this week's episode of F&I Today, Becky Chernek goes over the importance of visuals in your presentation and how you can use video,...
credit interviewvideo

The Credit Interview

On this week's edition of F&I Today, Becky Chernek discusses the importance of an effective credit interview, how it differs from a customer interview,...
F&I trendsvideo

Current F&I Trends from NADA Show 2019

On this week's episode of F&I Today, Becky Chernek sits down with Frank Lopes, Vice President at FB Digital, at NADA Show 2019. Becky...
F&I profitsvideo

5 Ways To Improve F&I Profits

On this week's episode of F&I Today, Becky Chernek talks about building a relationship with your sales staff, the proper "meet and greet" and improving...
attitudevideo

The Importance of a Winning Attitude

On this week's episode of F&I Today, Becky Chernek discusses the importance of a winning attitude and how your attitude can make you or...
menu sellingvideo

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...
digital menusvideo

Digital Menus & docuPADs

On this week's episode of F&I Today, Becky Chernek gives her thoughts on digital menus, docuPADs, and how utilizing them properly could help enhance...
digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...
inbound

How to Properly Handle Inbound Service Calls for Greater Profitability

After all the technological advancements with handling internet leads, the auto industry is still far from perfect when it comes to handling inbound phone...
personality

The 5 Personality Traits That Winning Auto Retailers Have

A winning personality. It might sound cliche, but studies have shown that personality is what separates the salespeople at the top from those on...
CarNowvideo

The Importance of a Dealership’s Unique Digital Retailing Process –  Tim Cox, CarNow &...

 Today on CBT News, we welcome back Tim Cox, co-founder of CarNow, and Drew Tutton, General Manager at Ed Voyles Chrysler, Dodge, and Jeep,...
F&I

How to Reduce Chargebacks in F&I – 3 Simple Strategies Can Make All the...

Chargeback. It’s the one word that sends chills down the spine of every F&I manager (or  any salesperson for that matter). It can decimate...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Consistency

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about the value and the power of consistency....