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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
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Removing Tension Between Dealers and Buyers

On this week's episode of F&I Today, Becky Chernek talks to Michael Jarman, Co-Founder and CEO of TurboPass. Becky and Mike talk about how...
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How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...
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Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
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Help Your F&I Office Perform Consistently with These Key Strategies

On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...
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Special Guest Kim Skaggs Discusses How to Reduce Mistakes When Registering Your Vehicle

On this week's episode of F&I Today, host Becky Chernek is joined by special guest Kim Skaggs, CEO of 50 State DMV. They discuss...
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Subaru Dealer Adam Arens on How Digital Retailing Can Help the F&I Department

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...
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Why Salespeople Should Know Your F&I Products

On this week's episode of F&I Today, Becky Chernek talks to Justin Jarek, General Sales Manager at Boniface-Hiers Chevrolet in Melbourne, Florida. Becky and...
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Subaru Dealer Adam Arens on Training Your Salespeople in More Than Just Sales

On this week's episode of F&I Today, Becky Chernek invites Adam Arens to talk about why training your salespeople in more areas than just...
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Your Growth is Your Responsibility

On this week's episode of F&I Today, Becky Chernek invites Christopher Vester, COO at Hubert Vester Auto Group, to talk about personal growth, differentiating...
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Should F&I Products Be Put Online?

On this week's episode of F&I Today, Becky Chernek talks to Frank Crinite of Piazza Honda of Springfield about posting your F&I products online...
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Why the Phone is Your Greatest Weapon in Business

We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used...
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Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020

  High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field...
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Equip Your Team with a Winning Culture

How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of...
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A Year in Review and 2020 Industry Predictions from NADA’s Chief Economist Patrick Manzi

2019 for the auto retail industry has come to a close and many of us have been eagerly waiting to see the final numbers....
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Dealership Emails Going to SPAM? Here’s What To Do

0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe?...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone, and welcome to the Kerrigan...

Taking Care of Your Service Technicians

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...

Following the Rules of Your Trade

On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top...