TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%
TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%
TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%


Articles

dealerships

Filling The Gap – How Automobile Dealerships Are Involved In Educating A New Generation

- September 6, 2017
The Future Employment Landscape The automobile industry is as strong as the human capital within it. For dealerships to be successful there has to be a healthy supply of workers from...
marketing

The Best Marketing Techniques to Reach Your Millennial Audience

- September 5, 2017
In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant on technology. They forget that this...
retention

Driving Customer Retention to Your Dealership

- September 4, 2017
Customer loyalty does not necessarily translate into repeat business for your auto dealership. OEMs and dealers spend millions of dollars seeking to convert consumers to loyal customers of their brands....
compensation

Technician Compensation Plans – What’s Best for Your Shop?

- September 4, 2017
Technicians have a difficult job. Every tool, every chemical, and every car they touch in a normal day can be a threat to their life and limb, adding in the...
VDP

Optimizing your VDPs for the mobile screen

- September 1, 2017
Today’s consumer is increasingly reliant on the internet to accomplish everyday tasks. And the car shopping process is certainly on that list. But the days of browsing on desktops -...
digital advertising

Reaching millennials who will never visit your website

- September 1, 2017
Rebecca Salinas had a conversion problem. As the internet manager of Ford of West Covina, she knows her digital strategy constantly needs to evolve as both customer behavior and the...
dealership

Cost Analysis of Opening an Auto Dealership

- August 31, 2017
In order to successfully open a car dealership you must plan for a variety of costs. Proper planning and consultation with specialists can help you launch your dealership without unnecessary...
spiff program

Implementing an Effective Spiff Program for Your Service Staff

- August 31, 2017
In the car business, spiffs are a prominent part of the culture. Spiffs can be straight cash for certain actions and goals attained, or they can be any other type...
attribution

Attribution in the Automotive Dealership Industry

- August 30, 2017
There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in order to secure the sale when...
customers

Customers Want to Buy, So SELL!

- August 30, 2017
Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s buying experience? In Ernest Hemingway’s 1926 novel,...