It used to be that a dealer’s only competition was the dealer down the road. This is no longer the case. We are all aware that the internet has shrunk...
Automotive is the second highest media spending industry in the U.S. and this spending shows no signs of slowing down. NADA data recently found that mass market dealerships spend 8.9%...
In a pair of internal memos last week from the heads of engineering and production at Tesla, assembly workers have been asked to ramp up Model 3 production to prove...
Dealership owners are constantly in a limbo trying to decide which advertising means and methods will get them the highest results. Some find that traditional media is the best way...
In part two of our three part series on Electric Vehicles, we take a look on how your dealership can become a EV Leader in your community.
2025 is not very...
The Toyota Camry’s sales are constant from 2016 to 2017, as are sales for the Honda Civic and Nissan Sentra. But nearly all other passenger sedans took a nosedive year...
Smart dealers constantly look to improve show rates and closing percentages -- website redesigns, huge direct mail campaigns, big gorillas on the roof and a whole lot more. One secret...
We live in a world of constant stimulation. At times it may feel we are on sensory overload from all of the pings, posts and constant barrage of media and...
Volkswagen has committed to 50 new electrified vehicles by 2025. The Chevrolet Bolt is the North American Car of the Year for 2017. The most widely-known EV manufacturer, Tesla, has...
Most automotive companies produce the traditional passenger cars as well as SUV’s. In recent years, especially 2016 and 2017, automotive companies have seen a rise in SUV sales in comparison...