The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel” tossed around. It may sound technical,...
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts...
In the latest merger news, Fiat Chrysler Automobiles (FCA) and France's PSA Group recently announced that they have agreed to a 50/50 merger deal that will aim to save money...
Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet,...
If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your email list see messages that are...
It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century or so. Then, within the past...
Back in June, Cox Automotive economist Jonathan Smoke reported that the first half of 2019 was “marked by volatility” and the second half of the year would likely be worse....
What are the traits of highly successful salespeople? It just seems to come naturally to some people – what is it about them you might have wondered? If there were...
Winter is coming. It may have already started to hit in some parts of the country. Where I come from, we often joke (at the first sight of snow) about...
Distractions and procrastination can eat away at vast chunks of time and resources at a dealership. Eliminating them is essential to creating a positive, productive workplace environment. To do so,...