TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Articles

demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

- January 15, 2020
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration...
business

What Not to Say in Sales or Business

- January 15, 2020
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most important and violated rule of selling!...
technician

Dealing with the Technician Drought

- January 14, 2020
There is a “Technician Drought” that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding and keeping excellent quality techs has...
service drive

3 Tips to Sell More Cars Through the Service Drive

- January 14, 2020
Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are servicing, but also previous vehicles at...
feedback


The Power of Feedback

- January 13, 2020
You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the following week and you sit back...
F&I

A Look at Changes Coming to F&I in 2020

- January 13, 2020
A new decade is here and with it, a lot of speculation on what the state of the auto industry will look like in 2020 and beyond.  Most of the...
marketing

Improve the ROI of Remarketing Campaigns

- January 10, 2020
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer's brand message in front...
service contract

Are You Meeting Your VSC Objectives?

- January 9, 2020
I constantly get calls asking about the average service contract penetration in the United States. While it makes sense to measure your production against the average, when it comes to...
foundation

The Power of Strong Fixed-Ops Business Footings and Foundations

- January 9, 2020
In today’s highly competitive service retail business market, every service type business is a commodity that can most likely be found in a similar form usually at a better price....
vendors

How to Keep Your Digital Vendors in Check

- January 8, 2020
Every 30 days in the automotive industry, dealerships from coast to coast create their monthly financial statements they rely on to measure their operational results. I know this activity having...


CBT News
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