Attribution is a trending topic, but some people want to know why attribution is so hard. It’s a simple question with a not so simple answer. While at the Automotive Analytics and Attribution Summit, CBT’s Joe Gumm asked Brian Archey, Senior Director of Data Strategy with Cars.com, what his thoughts were surrounding attribution.
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DriveCentric and RockED are integrating training and certification tools directly into DriveCentric's CRM platform.
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