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attribution

Marketing and Sales Attribution

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On this week’s episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies and techniques to help dealers understand which marketing investments drove customers into the showroom.
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advertising

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising...

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 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key study at the 2019 Google Think Auto conference, which discussed several industry trends including the importance of marketing attribution. In this segment, Brian asks the important question, “Can Your Dealership […]
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attribution

Last Click Attribution

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 On today’s Auto Marketing Now, Brian Pasch tackles the ugly giant of automotive digital marketing; last click attribution.
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Digital Marketing

Cox Automotive: Winning in Digital Marketing Attribution

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It’s no surprise that most dealers and their marketing department are at a loss when it comes to tracking their digital marketing dollars. A couple weeks ago at the NADA Show, we had a chance to catch up James Grace, Sr. Director of Analytics, and Jai Macker, SVP of product, at Cox Automotive. Jim asked […]
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attribution

Brian Archey: Why attribution is so hard

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Attribution is a trending topic, but some people want to know why attribution is so hard. It’s a simple question with a not so simple answer. While at the Automotive Analytics and Attribution Summit, CBT’s Joe Gumm asked Brian Archey, Senior Director of Data Strategy with Cars.com, what his thoughts were surrounding attribution.
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newscast

Brian Archey: Why attribution is so hard | Bob Lutz: Tesla’s...

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On today's CBT Newscast for Monday, November 27th, 2017: Brian Archey: Why attribution is so hard Attribution is a trending topic, but some people want to...
attribution

Automotive Attribution Models

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 On this week’s Auto Marketing Now, Brian Pasch continues his discussion on automotive attribution models to help you sell more cars in the digital age.
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attribution

Attribution in the Automotive Dealership Industry

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There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in order to secure the sale when the buyers are in the market. This can make it difficult to ensure that they constantly have a steady stream of customers. Before automotive dealerships […]
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newscast

Why phones & emails are still relevant for success | Attribution...

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On today's CBT Newscast for Wednesday, August 30th, 2017: Why phones & emails are still relevant for success Depending on who you talk to, there are...
attribution

Why attribution is growing more important

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  Today, Cory sits down with Brian Archey from Cars.com to discuss metrics you should be tracking, how customer behavior is changing and cracking the code on attribution.
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