Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so simple answer. While at the Automotive...
On today's CBT Newscast for Monday, November 27th, 2017:
Brian Archey: Why attribution is so hard
Attribution is a trending topic, but some people want to know why attribution is so hard....
Today, Cory sits down with Brian Archey from Cars.com to discuss metrics you should be tracking, how customer behavior is changing and cracking the code on attribution.