On today’s CBT Newscast for Thursday, October 26th 2017:
Frank Lopes: 3 things dealers want from vendors
At a recent auto retail digital conference, Frank J. Lopes, VP of FB Digital at Forrest & Blake Marketing and Advertising, was the keynote speaker. During his session, he interviewed three dealers and asked them what they thought vendors could do to improve in their communications with dealers. Frank joined CBT to discuss three of the most important findings of their discussion. Watch Now
Auto Industry Campaign Aims to Steer Trump Away From Quitting NAFTA
A new auto industry campaign is aiming to steer President Trump’s administration from quitting NAFTA. Bloomberg says five groups that represent automakers in the U.S. and around the world (along with suppliers and car dealers) are joining together to try to convince Donald Trump that the North American Free Trade Agreement (NAFTA) is worth saving. Read More
Lightning-Fast Dealership Follow Ups Can Creep Out Customers
In a recent WardsAuto article, Ian Perkins, Global Sales Director at TrackBack, says lightning-fast responses aren’t what dealers should strive for. In fact, he says if you follow up on leads too quickly, it can “really scare customers.” He adds, “They can feel it’s a little too out there, too much like big brother.” Read More
