Getting left behind is not a fun feeling, especially when we’re talking about the impact of technology on the auto industry. However, car dealerships haven’t become an endangered species in the digital age like everyone thought years ago. People still want to visit a showroom to validate research, take a test drive, and some even want to haggle over price. Doug Betts, Senior VP of Global Automotive Operations at J.D. Power, recently told CBT News that being prepared for the future now with online preparation will certainly make the future look brighter.
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