On the Dash:
- Hertz Car Sales will close its dedicated retail locations as it shifts sales to online channels and its rental network.
- Vehicles remain available through HertzCarSales.com, Amazon Autos, eBay and TestDrive+ at 300-plus rental locations.
- The company has not said how many locations will close or when.
Hertz is closing its dedicated Hertz Car Sales locations as it focuses its used-vehicle retail strategy on online sales and its rental network. The company confirmed the change in a statement sent to CBT News.
Hertz has built those online channels over the past year, joining Amazon Autos in August 2025, launching a fully online buying experience on HertzCarSales.com that September, and later adding an eBay showroom. According to the company release, Hertz had 45 Hertz Car Sales locations at the September launch.
Hertz shifts strategy on sales
According to the agency, the closures reflect a strategy it has refined over the past year, built around three ways to buy. The company laid out that approach in the following statement:
“Over the past year, Hertz has evolved its retail car sales strategy to meet customers where and how they want to shop. We have expanded online buying on HertzCarSales.com, deepened our relationships with retail partners, and grown TestDrive+ to more than 300 participating Hertz rental locations,” Lauren Luster, Senior Director, External Communications at Hertz, said. “As we advance our strategy, we are focusing on these channels and leveraging our extensive nationwide rental network rather than dedicated Hertz Car Sales locations.”
Luster added that customers can continue to buy cars online on HertzCarSales.com, through Amazon Autos and eBay, and through TestDrive+ at more than 300 Hertz rental locations. The company hasn’t said how many Hertz Car Sales locations will close or when.
Sales built out its online & partner channels
Hertz Car Sales is the used-vehicle retail arm Hertz uses to sell cars from its rental fleet directly to consumers. The footprint has been shrinking for some time, from about 70 U.S. locations in June 2024, when CBT News reported Hertz was offering about 20,000 electric vehicles for sale, to 45 locations in August 2025.
The agency began selling through Amazon Autos in August 2025 as the marketplace’s first fleet dealer. In October 2025, Hertz planned to make HertzCarSales.com a fully online sales platform, with direct-to-consumer sales as its main channel. Hertz later added an eBay showroom with more than 8,000 Hertz Certified listings, according to Auto Remarketing.
Hertz’s retail push is meant to capture higher prices than wholesale auctions, and the company has focused on selling used vehicles more profitably after a fourth-quarter 2025 loss. Softer used-car pricing has added to the pressure. In the second quarter, weaker used-car prices turned April vehicle sale gains into May losses and pushed Hertz’s expected depreciation per unit per month to about $300.
