On the Dash:
- Subaru’s new captive finance company is expected to give retailers more financing flexibility and stronger support for sales and F&I operations.
- Existing Subaru Motors Finance customers and dealers will continue working with Chase during the multi-year transition, avoiding near-term disruption.
- The move positions Subaru to strengthen customer retention by managing financing and lease relationships directly.
Subaru Corp. and Subaru of America announced plans to establish a captive finance business in the United States on August 5. The company said it aims to start offering retail financing, leasing, and floorplan financing directly to customers and retailers by 2030, designing the initiative to strengthen its long-term business strategy in the U.S.
During the transition to its new finance operation, the automaker also announced it will continue its partnership with Chase, which will provide financial services through Subaru Motors Finance. Existing customer loans and leases will remain unchanged, ensuring a seamless experience for both customers and retailers as the automaker builds its captive finance platform.
The automaker said it expects the new finance operation to enhance dealer and customer relationships. According to Chairman and CEO Yoichi Hori in a statement, “Entering the captive finance business will help us support our sales division and our retailers, and strengthen our relationship directly with our customers, which will provide long-term value for our shareholders and partners.”
Ultimately, the company anticipates that having direct financing capabilities will strengthen customer relationships and create long-term value for shareholders and business partners. President and COO Jeff Walters added in a statement, “This is a forward-looking move that provides Subaru with a stronger foothold in the U.S. market and allows us to grow our relationships with our customers and retailers.”
