On the Dash:
- RockED is offering a free FTC-focused training series for dealers, managers and front-line employees.
- The program covers key compliance areas, including drip pricing, rebate advertising and undisclosed fees.
- The training comes as the FTC continues to increase scrutiny of dealership pricing and advertising practices.
As federal regulators continue to scrutinize dealership advertising and pricing practices, RockED launched a free educational program to help automotive retailers better understand the evolving trends in the Federal Trade Commission‘s (FTC) enforcement and compliance expectations.
RockED’s “FTC Pricing Enforcement: A Dealer Information Series” is available at no cost to dealerships nationwide. This program provides valuable information on FTC pricing enforcement, advertising transparency, and regulatory developments impacting automotive retail.
The training is designed for dealership leaders, managers, and front-line employees who are involved in customer-facing sales and marketing activities. The educational series includes 12 short videos that address areas the FTC has identified as potential compliance concerns.
Topics covered in the videos include:
- Drip pricing
- Misleading rebate advertising
- Hidden down-payment requirements
- Conditional financing offers
- Undisclosed add-on charges
- Bait-and-switch advertising
The content also reviews recent FTC enforcement actions and broader regulatory trends affecting dealerships.
Industry responds
In recent years, the FTC has intensified its enforcement activity through warning letters, investigations, lawsuits, and proposed regulations related to vehicle pricing and advertising. Dealers are facing increased scrutiny regarding the accuracy of advertised pricing, fee disclosures, and promotional claims.
RockED states that the series aims to provide practical guidance and regulatory context as compliance requirements continue to evolve. RockED’s co-founder and CEO, Matthias Stoever, emphasized that the program was created to make relevant compliance information more accessible to dealership teams.
The series is available through the RockED platform and mobile application. Dealers can access the content via the app, which is available on both Apple’s App Store and Google’s Play Store.
