Top Stories
Dodge expands AWD performance strategy with 2026 Charger and Durango. Read More
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Zoox adds Dallas and Phoenix to growing autonomous vehicle testing network. Read More
Manheim used vehicle value index rises in February amid robust dealer demand. Read More
Featured Interviews
Stop getting stuck on price and start closing more cars — Sean Gardner | Joe Verde Group
Many salespeople lose control of the deal when customers ask for the “best price.” On today’s episode of CBT Now, Joe Verde Group Instructor and Sales Trainer Sean Gardner shares how salespeople can bypass early price questions, protect gross and focus on delivering a better customer experience. Watch the full segment here.
Jonathan Dawson and David Booth rethink the dealership experience at Cherokee Mitsubishi
Jonathan Dawson and David Booth are taking an unconventional approach to dealership operations as the new owners of Cherokee Mitsubishi in Georgia, focusing on customer experience, advocacy, and community engagement to rebuild a previously underperforming store. On this episode of Training Camp, Dawson, a longtime automotive trainer and founder of Sellchology, joins Booth, managing partner and general manager of Cherokee Mitsubishi, to discuss their strategy for transforming the dealership. Watch the full segment here.
