On the Dash:
- Rare-earth demand is projected to grow 7% annually through 2030.
- Supply outside China will expand sharply but still trail demand.
- Persistent shortages could pressure EV production costs and sourcing strategies.
Global rare-earth supply is expected to fall short of accelerating demand from electric vehicles and defense applications through the end of the decade, even as governments commit billions of dollars to expand mining and processing capacity, according to a new report from Bloomberg Intelligence.
The report, published Monday, projects demand for key rare-earth elements to rise by about 7% annually through 2030. Growth will be driven primarily by electric-vehicle motors, consumer electronics and military technologies that rely on high-performance permanent magnets.
Despite a significant ramp-up in production outside China, Bloomberg Intelligence said supply deficits are still likely. Non-Chinese output is forecast to more than quadruple this decade, supported by expanded mining operations in North America and Australia and a wave of public funding initiatives. Producers, including MP Materials Corp. and Lynas Rare Earths Ltd., are expected to benefit from government capital injections, improved mine economics, and expedited permitting processes.
Even with that support, the report said shortages are expected to persist. Public and private rare-earth producers are poised to attract an estimated $10 billion in government funding in 2026 alone, but those investments are not projected to fully close the gap between supply and demand.
For automakers and suppliers, the outlook signals continued volatility in pricing and supply chains tied to critical materials used in traction motors and other advanced vehicle systems. Rare-earth elements such as neodymium-praseodymium (NdPr) are essential to the magnets that power many electric drivetrains. Tight market conditions could reinforce pricing leverage for dominant suppliers and complicate long-term sourcing strategies.
Governments have moved to loosen China’s dominance in the rare-earth sector, which underpins global supply chains for EVs, consumer electronics and defense systems. Billions of dollars in public funding have been directed toward non-Chinese projects as policymakers seek to secure access to critical minerals.
Bloomberg Intelligence expects China’s share of the NdPr market to decline by 21 percentage points by 2030 as new capacity comes online elsewhere. Supply outside China is projected to increase 41% by the end of the decade, with much of the growth tied to projects in North America and Australia.
However, much of the forthcoming non-Chinese output is already committed under existing agreements, limiting flexibility in the broader market. As a result, incremental supply may not be sufficient to offset rising demand.
For the automotive industry, the imbalance underscores the strategic importance of securing a diversified supply of rare earths as EV production scales.



