At the 2026 NADA Show in Las Vegas, CBT News is reporting directly from the show floor, giving dealers and industry professionals firsthand insights into the future of automotive retail. In this conversation, Jim Fitzpatrick sits down with the President of Gubagoo, Brad Title, and General Manager of Nielsen Automotive Group, Rick Vrablik, to discuss how unified customer data, AI-driven tools, and tighter CRM and DMS integration are helping dealers improve retention, streamline marketing efforts, and create more consistent experiences across multi-store operations.
Key Takeaways
- Curator structures unorganized customer data and keeps it synchronized across the DMS, CRM, and CDP, allowing dealership teams to work from accurate, real-time customer records and avoid outdated or irrelevant outreach.
- By integrating directly into existing DMS and CRM workflows, the platform reduces the need for additional training or system switching, making it easier for sales and service teams to adopt and consistently use the data in day-to-day operations.
- Dealers can identify and act on key customer segments, including service-only, purchase-only, and lost customers, supporting stronger retention efforts, competitive conquesting, and vehicle acquisition while lowering overall marketing and acquisition costs.
Catch all of CBT News’ coverage of the 2026 NADA Show here.
