On the Dash:
- Toyota, Ford, Hyundai, Honda, and Subaru all posted strong August sales, with Hyundai and Kia hitting records.
- SUVs and electric vehicles drove overall growth across brands.
- EV tax credits, leases, and manufacturer incentives supported sales.
U.S. light-vehicle sales in August 2025 rose for Toyota, Ford, Hyundai, Honda, and Subaru, driven by popular SUVs, electrified models, and ongoing promotions. Toyota and Hyundai both posted significant gains, while Honda and Subaru held relatively steady despite some declines in individual segments.
Toyota brand sales increased 14% to 191,999 vehicles, with Lexus deliveries up 12% to 33,368. The RAV4 led Toyota’s growth, rising 20% to 42,311 units, while the Camry gained 14% to 28,523. Combined, Toyota Motor North America moved 225,367 vehicles in August, nearly 14% more than a year earlier.
Ford reported a 5.3% rise in brand sales to 180,934 vehicles, although Lincoln deliveries slipped 15% to 8,379. Trucks and crossovers, including the Bronco, Expedition, and Explorer, drove gains. Electrified models contributed as well, with Mustang Mach-E deliveries up 35% to 7,226 units. However, the F-series pickups declined 3.4%.
Hyundai achieved a new U.S. record with 88,523 vehicles sold, an 11.7% increase, and Kia set its best August ever at 83,007 units. SUVs and EVs fueled growth. Hyundai’s Genesis brand also posted a record August with 7,925 vehicles delivered.
Honda’s total sales fell 5.2% to 132,734 vehicles, although the Passport midsize crossover and Prologue electric crossover recorded solid growth. Subaru deliveries declined 2.9% to 61,220 units.
August sales reflected the impact of federal EV tax credits of up to $7,500, strong lease activity, and ongoing manufacturer incentives. Average incentives hovered near $3,105 per vehicle, while new EV transaction prices averaged $44,300, slightly below gasoline-powered models.
According to Automotive News Research & Data Center, the seasonally adjusted annual rate of sales for August reached 16.4 million, down from July’s 16.9 million but up from 15.3 million in August 2024. Analysts noted that continued SUV and truck demand, EV adoption, and stable employment and equity markets helped support the U.S. auto market.
