Stellantis NV reported a 12% decline in U.S. sales for the first quarter of 2025, marking another weak performance for the automaker. The drop was driven primarily by lower fleet sales, while retail sales to individual customers remained stable.
The automaker sold 293,225 vehicles in the first three months of the year—nearly 40,000 fewer than in the same period in 2024 and about 75,000 fewer than in early 2023. Despite the overall decline, Jeff Kommor, Stellantis’ head of U.S. sales, pointed to growing market share and improving retail momentum. He noted that Jeep and Ram had their strongest retail months of the year in March, following adjusted pricing and incentive strategies.
Brand Performance:
- Jeep sales dropped 10% overall, though retail sales edged higher. The Compass crossover stood out with a 15% year-over-year increase.
- Ram sales fell 2%, but retail sales jumped 16%, led by the Ram 1500 and Heavy Duty pickups.
- Chrysler saw a slight 1% sales gain, with the Pacifica minivan holding steady.
- Dodge sales plummeted 49%, impacted by declining demand for the Hornet crossover and Durango SUV.
Electric Vehicle Sales:
Stellantis now has three fully electric models in the U.S.:
- Jeep Wagoneer S – 2,595 units sold
- Dodge Charger Daytona – 1,947 units sold
- Fiat 500e – 448 units sold
While Stellantis struggled, competitors performed better. For instance, General Motors saw a 17% sales increase, driven by trucks, SUVs, and EVs, while Ford’s sales dipped 1.3% but showed improvement in March.
In 2024, Stellantis’ U.S. sales dropped 15%, making it an outlier as rivals gained market share. Dealers cited high prices, reduced incentives, weak model lineups, and lower marketing spending as key issues. The automaker began addressing these concerns late last year with price adjustments, increased discounts, and plans for new models like a hybrid Jeep Cherokee.
However, Stellantis now faces additional challenges as President Trump’s new tariffs on imported cars take effect. Nearly half of Stellantis’ U.S. sales come from imported models, including the Chrysler Pacifica (Canada), Ram Heavy Duty and Jeep Compass (Mexico), and Fiat 500e (Italy). The tariffs could raise costs and put further pressure on sales as the company works to regain momentum.
