General Motors (GM) and Nvidia have expanded their collaboration to integrate artificial intelligence (AI) across GM’s next-generation vehicles, driver-assistance systems, and manufacturing facilities.
The partnership will leverage Nvidia’s AI computing platforms to enhance vehicle technology, streamline production, and improve in-cabin safety features.
Announced at Nvidia’s GTC AI conference, the collaboration includes the use of Nvidia’s Omniverse platform for developing “digital twins” of GM assembly plants, enabling virtual testing and production simulations to reduce downtime. In addition, GM will incorporate Nvidia’s Drive AGX for advanced driver-assistance systems (ADAS) and in-vehicle safety enhancements.
“The era of physical AI is here, and together with GM, we’re transforming transportation, from vehicles to the factories where they’re made,” said Nvidia CEO Jensen Huang during his presentation.
Since GM has been utilizing Nvidia’s graphics processing units (GPUs) for AI model training, simulation, and validation, the new agreement extends that use to factory automation, robotics, and in-vehicle computing. Nvidia’s AI-powered systems will also support GM’s evolving software-defined vehicle architecture, which allows for over-the-air updates and advanced autonomous driving features.
Since 2022, the automaker has been testing Nvidia’s Omniverse, using it to create digital replicas of design centers and enhance virtual vehicle development. Other automakers, including Mercedes-Benz, Audi, and Volkswagen, have also incorporated Nvidia’s system-on-a-chip technology into their smart vehicles.
Meanwhile, GM declined to disclose the financial details of the agreement. Nvidia, which has been expanding its automotive business beyond GPUs and data centers, previously licensed Omniverse for $4,500 per GPU per year. It remains unclear how many GPUs GM will deploy across its factories and vehicles.
Mary Barra, GM’s CEO, emphasized that AI is key to the company’s future. As AI reshapes the automotive industry, the automakers’ collaboration with Nvidia positions it to lead in developing autonomous driving, digital manufacturing, and next-generation vehicle technology.
