Hoffman Auto Group is taking a disciplined approach to growth as dealers navigate affordability pressures and the ever-changing retail market. Chairman Bradley Hoffman joins us on today’s CBT Live episode to discuss the group’s expansion into Vermont, its growing luxury portfolio and how the fourth-generation family business is positioning itself for the future. He also addresses employee retention, acquisition opportunities and the challenges facing dealers heading into the second half of the year.
Hoffman attributes the group’s recent expansion into Vermont to a strengthened portfolio and greater geographic/brand diversity. The dealership recently acquired Subaru and Hyundai dealerships in Burlington, its first expansion outside Connecticut in 105 years. According to Hoffman, the Subaru store has ranked as the highest-volume Subaru dealership in New England for three of the past six months, while Hyundai sales have also exceeded expectations. Vermont’s strong Subaru market share made the state particularly attractive, he added, and said the group now believes it has a model capable of supporting additional growth.
Affordability remains a concern industrywide, Hoffman said, though higher-priced vehicles have stayed resilient, particularly among the group’s import and luxury brands. Used-vehicle sales and fixed operations have helped offset that pressure, with Hoffman describing used-car demand as “through the roof.” Additionally, the group is investing in luxury growth, including its Genesis operation and a standalone Lincoln store under construction, betting on stronger product lineups and long-term manufacturer investment in both brands.
Near the end of the interview, Hoffman said the group has turned down more acquisitions than it has pursued, weighing factors such as geography, management strength and the reputation of the dealer or broker involved. Moreover, he said retention has become a bigger focus than recruitment amid competition for technicians, prompting investment in a dedicated talent team, upgraded facilities, and adjusted hours, such as staying closed on Sundays. Looking ahead, Hoffman named tariffs, pricing, production and employment as his primary concerns to watch heading into the second half of the year.
