Hyundai and Kia achieved record-breaking U.S. sales in November, driven by strong demand for electric vehicles (EVs), hybrids, and crossovers. The automakers’ continued focus on electrification and diverse lineups has propelled their success during a competitive year.
Hyundai delivered an impressive 76,008 units, representing an 8% year-over-year increase. The company reported exceptional growth in electrified vehicle sales, with hybrid deliveries soaring by 114% and EV sales climbing 70%. Combined EV, hybrid, and plug-in hybrid volume surged by 92%. Retail electrified vehicle sales were equally strong, with EV sales up 77% and hybrids up 104%.
Hyundai Motor America’s CEO, Randy Parker, attributes the company’s success to a diverse lineup that sufficiently addresses a wide range of consumers’ needs.
Kia also delivered a standout performance, posting 70,107 units sold—a 20% year-over-year increase. Electrified models contributed significantly to this growth, with sales rising 45%. Among the top-performing models were the Sportage, Telluride, Carnival, EV6, and K4/Forte, each achieving gains of 12% or more. November marked Kia’s second consecutive month of 20% retail sales growth, and its year-to-date results have now outpaced 2023 figures.
Beyond individual achievements, Hyundai and Kia’s success reflects broader market trends. U.S. light-vehicle sales for November were projected to rise 7-11%, supported by improved inventory levels and aggressive incentives. Analysts also noted a shift in consumer demand toward electrified and fuel-efficient options, a trend Hyundai and Kia have capitalized on with their innovative lineups.
These results underscore the growing importance of EVs and hybrids in the U.S. automotive market. Hyundai and Kia’s ability to anticipate and adapt to shifting consumer preferences has solidified their positions as leaders in the electrification race. With momentum building, both automakers are well-positioned to carry this success into the new year.
