Inside Automotive
How dealerships can leverage social media to build trust and drive sales – Marc Lavoie
In today’s landscape, nearly everyone is on social media, and it’s especially crucial for those in sales or dealership service. However, should the use of social media extend beyond these roles? To provide insights into current dealership marketing trends and the broader role of social media, Marc Lavoie, founder of Autobahn Digital and Puzzle Auto, joins us on the latest episode of Inside Automotive. Watch the full segment here
Top stories
On February 15, Ford CEO Jim Farley advised Wall Street to shift their focus away from Tesla’s Full Self-Driving (FSD) systems and concentrate on Ford’s thriving “Pro” fleet business. Speaking at a Wolfe Research conference, Farley emphasized that the future of the automotive industry lies in exploring Ford’s “Pro.” Read More
Carl Jenkins, senior vice president for autonomous vehicle platforms at General Motors’ Cruise robotaxi division, has resigned, marking the latest in a series of leadership withdrawals at the embattled self-driving car subsidiary. The exit ends Jenkins’ six years with the company, during which he oversaw hardware development in partnership with General Motors. Read More
On February 15, Lucid implemented its second price reduction in two months for the Air sedan, now starting at an MRSP below $69,900. With the release of its second all-electric model this year, Lucid aims to ensure that buyers don’t overlook the Air, its premium sedan. After launching its 2024 Air variants a few months ago and drastically cutting pricing, the EV startup has now dropped its MSRPs once more. Read More
New vehicle prices have dipped under rising supply levels, signaling a return to a consumer-friendly market. At the start of February, new vehicle inventory reached the highest levels since June 2020, according to Cox Automotive, reaching an 80-day supply average. Approximately 2.61 million units were on standby at the start of the month. Read More
For Dealers
AgRally Dealer Experience: exclusive, VIP access limited to just 125 dealers
Where in the automotive industry will you ever have a chance to learn what it really takes to sell trucks in the agriculture community? While doing it, hanging out with five of the world’s top 10 rodeo athletes and a country music star? There is literally only one answer to either of those questions, let alone both. Read More
