Today on CBTNews.com – Monday, April 29th, 2019:
How the Car Buyer Journey Has Changed and What it Means for Your Dealership – Isabelle Helms, Cox Automotive
On today’s show, we’re pleased to welcome back Isabelle Helms, vice president of research and market intelligence for Cox Automotive. Isabelle is here to discuss Cox’s recent 2019 Car Buyer Journey Study, and what its findings mean for your dealership. Watch Now
The Most Appealing Features for Car Buyers Now
Cars have always been at the forefront of innovation, but lately they’ve really taken off. It seems like every company is racing to cram the most hardware and software into their models–and that’s before we even get to discussing electric vehicles and their makeup. With all that’s available, it’s good to know what features appeal most to buyers as you sort through your lot’s inventory. Here are the top features to keep in mind when showing customers around. Read More
Are You Getting the Message? Connect With Consumers the Way They Want
In today’s mobile-driven society, consumers have an array of different channels at their fingertips to reach out to businesses and providers. Most people think of these common options: 1-800 number (if you’re desperate), email (if you want to wait) and live chat. While the automotive industry has adopted live chat in large numbers, still only about half the U.S. dealer market offers the capability to consumers. Read More
