Consumers are going to dealer website, but most of the time they’re not staying for long. This i soften due to ‘ease-of-path’ issues, meaning that they don’t know how to find what they’re looking for. Joe sat down with Russ Chandler, Product Marketing Manager for PERQ, to discuss how to keep customers on your site as well as his article for CBT, “Changing Your Website? Here’s What You’ll Need From Start to Sale.”
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As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...
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In...
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...