Consumers are going to dealer website, but most of the time they’re not staying for long. This i soften due to ‘ease-of-path’ issues, meaning that they don’t know how to find what they’re looking for. Joe sat down with Russ Chandler, Product Marketing Manager for PERQ, to discuss how to keep customers on your site as well as his article for CBT, “Changing Your Website? Here’s What You’ll Need From Start to Sale.”
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