Stakeholders in a company aren’t just those who invest in the stock of the brand you sell, but it’s also those who invest in your dealership in other ways like your employees, key suppliers, customers, community, and consultants. That was the main reason why Steve Hall, CEO of driversselect in Dallas, Texas, started selling cars 13 years ago. He not only wanted to change the culture of the process, but value every stakeholder along the way.
Watch Joe and Steve discuss the origins of driversselect and Steve’s talk at the Automotive CX Summit, How Culture Drives the Customer Experience.
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