On today’s show, we welcome back Jeff Dyke, President of Sonic Automotive, the fifth-largest U.S. dealership group. Jim and Jeff discuss how Sonic Automotive...
In every dealership or business, mine included, leaders analyze and wonder how an investment in ongoing education for employees impacts our bottom line. We...
There are two quick facts about your customers and your dealership: Fact #1: Customers are looking for a faster and better customer experience when they...
There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on...
What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...