On today’s episode of Kain and Co., David turns to L2T Media’s VP Sales Nicole Gignac to find out how L2T helps dealers and what dealers are currently struggling with in today’s digital marketing landscape specifically in keywords, mobile marketing, geo-fencing and search. David asks Nicole the following questions, tune in to find out her answers:
- What are common questions you are hearing from dealers and what solutions are they looking for?
- How has your relationship with OEMs helped to better understand the needs of auto dealers?
- What do you tell dealers who want to navigate the search environment themselves?
- Impression share manipulation
- Tell us about the difference between mobile search vs. desktop search
- Give us an overview of the GEO-fencing strategies you have been researching
