What is more important than creating trust and rapport with your customers? Getting them to like you! On today’s Tip of the Day, David explains the difference and how you can go about getting people to like you.
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When vehicle sales slow, dealerships often point to market conditions as a driving factor for declining performance. While dealers can’t control showroom traffic, interest rates or consumer demand, they can...
Dealers often rely on age, income, credit scores and other demographic information to understand their customers. However, those measurements may overlook the most important factor behind a buying decision: what...
Overcoming a customer's objection starts with understanding what is driving it. Kyle Vowinkel, Former FBI Crisis Negotiator and Author of Shaping Chaos, joins CBT Live to discuss how asking better...
AI is changing how dealerships sell, yet many stores still run on old beliefs about what is possible. Those beliefs capped sales long before the technology arrived and that mindset...