The major findings in chat meter’s study revealed that the average dealer in the U.S. has around 322 reviews. Of those reviews, 76% are 5-star reviews and only 12% are 1-star reviews. The average number of 5-star reviews per dealer was 244 versus the average number of 1-star reviews per dealer…40.
In the meantime, other findings revealed that dealerships receive 20% more reviews per month than just one year ago. Facebook is the 2nd largest review source for dealers and dealers focusing on improving reputations have had a direct impact on search engine rankings as well.
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